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HOME / PROJECTS / GULLY LABS

Gully Labs

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HOME / PROJECTS / GOA OLYMPICS

Goa Olympics 2032

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ABOUT

Working across brand and international activations, from social rollouts to event execution. This page pulls together the events, campaigns, and shoots I've built along the way.

SOFTWARES USED

DURATION

Ongoing

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

SOFTWARES USED

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

DURATION

4 Months

Fonty's x Gully Labs

INTERNATIONAL ACTIVATION

GL Sample Party

SUB-BRAND DESIGN

PART I / EVENTS

International Events

The Logo

ABOUT GL INTERNATIONAL

The International Vertical of Gully Labs was led by three people - one from each - Growth, Brand & Design - here I directed visuals for all international activations from their inception till the closure of International marketing.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART II / BRAND COLLABORATION

Title Sponsor

CROCS

Crocs was chosen as the conceptual title sponsor of Goa 2032. The collaboration includes special-edition footwear, stores & trinkets.

PART I / VISUAL IDENTITY

Brand Showcase

CROCS

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART II / BRAND COLLABORATION

Title Sponsor

Crocs was chosen as the conceptual title sponsor of Goa 2032. The collaboration includes special-edition footwear, stores & trinkets.

Fonty's x Gully Labs

INTERNATIONAL ACTIVATION

GL Sample Party

SUB-BRAND DESIGN

PART I / EVENTS

International Events

The Logo

ABOUT GL INTERNATIONAL

The International Vertical of Gully Labs was led by three people - one from each - Growth, Brand & Design - here I directed visuals for all international activations from their inception till the closure of International marketing.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART II / BRAND COLLABORATION

Title Sponsor

CROCS

Crocs was chosen as the conceptual title sponsor of Goa 2032. The collaboration includes special-edition footwear, stores & trinkets.

PART I / BRAND COLLABORATION

Title Sponsor

CROCS

Crocs was chosen as the conceptual title sponsor of Goa 2032. The collaboration includes special-edition footwear, stores & trinkets.

PART II / BRAND COLLABORATION

Title Sponsor

Crocs was chosen as the conceptual title sponsor of Goa 2032. The collaboration includes special-edition footwear, stores & trinkets.

HOME / PROJECTS / GOA OLYMPICS

Goa Olympics 2032

BBRRAANNDD  IIDDEENNTTIITTYY
IILLLLUUSSTTRRAATTIIOONN
AADDVVEERRTTIISSIINNGG  &&  CCAAMMPPAAIIGGNN  CCRREEAATTIIOONN
PPRROODDUUCCTT  DDEESSIIGGNN

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

SOFTWARES USED

DURATION

4 Months