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HOME / PROJECTS / GULLY LABS / GL INTERNATIONAL

Gully Labs - International

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HOME / PROJECTS / GOA OLYMPICS

Goa Olympics 2032

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ABOUT

Taking a Delhi sneaker brand to American streets. Pop-ups, activations and campaigns across New York, San Francisco and Chicago.

SOFTWARES USED

Ps

Ai

Ae

TEAM

Hergun Virdi,
Shreyash Mishra

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

SOFTWARES USED

Ai

Ps

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

DURATION

4 Months

ENTERING NYC WITH A BANG`

Gully Labs x Fonty's

The Logo

NNEEWW  YYOORRKK  CCIITTYY

ABOUT FONTY'S X GL

Stemming from Arjun's (the founder) debut visit to the United States representing GL / we hosted a house party themed meetup in the heart of East Village, NYC with Fonty's Deli + Dukaan.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART II / ROLLOUT

"Headlines" Carousel

PART II / ROLLOUT

Poster

PART II / ROLLOUT

The Redi Teaser

PART II / ROLLOUT

"Mystery" Box

PART II / ROLLOUT

Shoot across NYC East Village

ENTERING NYC WITH A BANG`

Gully Labs x Fonty's

The Logo

NNEEWW  YYOORRKK  CCIITTYY

ABOUT FONTY'S X GL

Stemming from Arjun's (the founder) debut visit to the United States representing GL / we hosted a house party themed meetup in the heart of East Village, NYC with Fonty's Deli + Dukaan.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART II / ROLLOUT

"Headlines" Carousel

PART II / ROLLOUT

Poster

PART II / ROLLOUT

The Redi Teaser

PART II / ROLLOUT

"Mystery" Box

PART II / ROLLOUT

Shoot across NYC East Village

BACK TO NYC?

Gully Labs x Boomie

NNEEWW  YYOORRKK  CCIITTYY

ABOUT GL X BOOMIE

A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.

PART I / ON-GROUND

Layout + VM

PART II / ROLLOUT

Visual Identity + Social

PART II.I / ROLLOUT

Retention Programming - Stories

PART II.II / ROLLOUT

Storytelling Carousel

PART II.III / ON-GROUND

Gratitude Zine