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PRITHVI / CHANDIOK

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PRITHVI /

CHANDIOK

PRITHVI /

CHANDIOK

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HOME / PROJECTS / GULLY LABS / GL INTERNATIONAL

Gully Labs - International

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HOME / PROJECTS / GOA OLYMPICS

Goa Olympics 2032

BBRRAANNDD  IIDDEENNTTIITTYY
AADDVVEERRTTIISSIINNGG  &&  CCAAMMPPAAIIGGNN  CCRREEAATTIIOONN
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ABOUT

Taking a Delhi sneaker brand to American streets. Pop-ups, activations and campaigns across New York, San Francisco and Chicago.

SOFTWARES USED

DURATION

Ongoing

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

SOFTWARES USED

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

DURATION

4 Months

ENTERING NYC WITH A BANG`

Gully Labs x Fonty's

The Logo

NNEEWW  YYOORRKK  CCIITTYY

ABOUT FONTY'S X GL

Stemming from Arjun (the founder)'s debut visit to the United States representing GL / we hosted a house party in the heart of East Village, NYC.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART II / ROLLOUT

"Headlines" Carousel

ENTERING NYC WITH A BANG`

Gully Labs x Fonty's

The Logo

NNEEWW  YYOORRKK  CCIITTYY

ABOUT FONTY'S X GL

Stemming from Arjun (the founder)'s debut visit to the United States representing GL / we hosted a house party in the heart of East Village, NYC.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART II / ROLLOUT

"Headlines" Carousel

BACK TO NYC?

Gully Labs x Boomie

NNEEWW  YYOORRKK  CCIITTYY

ABOUT GL X BOOMIE

A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.

PART I / ON-GROUND

Layout + VM

PART II / ROLLOUT

Visual Identity + Social

PART II.I / ROLLOUT

Retention Programming - Stories

PART II.II / ROLLOUT

Storytelling Carousel

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

BACK TO NYC?

Gully Labs x Boomie

NNEEWW  YYOORRKK  CCIITTYY

ABOUT GL X BOOMIE

A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.

PART I / ON-GROUND

Layout + VM

PART II / ROLLOUT

Visual Identity + Social

PART II.I / ROLLOUT

Retention Programming - Stories

PART II.II / ROLLOUT

Storytelling Carousel

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

ENTERING NYC WITH A BANG`

Gully Labs x Fonty's

The Logo

NNEEWW  YYOORRKK  CCIITTYY

ABOUT FONTY'S X GL

Stemming from Arjun (the founder)'s debut visit to the United States representing GL / we hosted a house party in the heart of East Village, NYC.

ABOUT THE LOGO

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART I / VISUAL IDENTITY

The Logo

The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.

PART II / ROLLOUT

"Headlines" Carousel

BACK TO NYC?

Gully Labs x Boomie

NNEEWW  YYOORRKK  CCIITTYY

ABOUT GL X BOOMIE

A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.

PART I / ON-GROUND

Layout + VM

PART II / ROLLOUT

Visual Identity + Social

PART II.I / ROLLOUT

Retention Programming - Stories

PART II.II / ROLLOUT

Storytelling Carousel

PART I / VISUAL IDENTITY

Brand Showcase

ABOUT THE SHOWCASE

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

PART I / VISUAL IDENTITY

Brand Showcase

The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.

HOME / PROJECTS / GOA OLYMPICS

Goa Olympics 2032

BBRRAANNDD  IIDDEENNTTIITTYY
IILLLLUUSSTTRRAATTIIOONN
AADDVVEERRTTIISSIINNGG  &&  CCAAMMPPAAIIGGNN  CCRREEAATTIIOONN
PPRROODDUUCCTT  DDEESSIIGGNN

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

SOFTWARES USED

DURATION

4 Months