PRITHVI / CHANDIOK
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HOME / PROJECTS / GULLY LABS / GL INTERNATIONAL
Gully Labs - International
ABOUT
Taking a Delhi sneaker brand to American streets. Pop-ups, activations and campaigns across New York, San Francisco and Chicago.




ENTERING NYC WITH A BANG`
Gully Labs x Fonty's
The Logo

ABOUT FONTY'S X GL
Stemming from Arjun (the founder)'s debut visit to the United States representing GL / we hosted a house party in the heart of East Village, NYC.
ABOUT THE LOGO
The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.


PART I / VISUAL IDENTITY
The Logo
The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.


PART II / ROLLOUT
"Headlines" Carousel




ENTERING NYC WITH A BANG`
Gully Labs x Fonty's
The Logo

ABOUT FONTY'S X GL
Stemming from Arjun (the founder)'s debut visit to the United States representing GL / we hosted a house party in the heart of East Village, NYC.
ABOUT THE LOGO
The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.


PART I / VISUAL IDENTITY
The Logo
The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.


PART II / ROLLOUT
"Headlines" Carousel




BACK TO NYC?
Gully Labs x Boomie

ABOUT GL X BOOMIE
A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.



PART I / ON-GROUND
Layout + VM



PART II / ROLLOUT
Visual Identity + Social

PART II.I / ROLLOUT
Retention Programming - Stories



PART II.II / ROLLOUT
Storytelling Carousel






PART I / VISUAL IDENTITY
Brand Showcase
ABOUT THE SHOWCASE
The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.
PART I / VISUAL IDENTITY
Brand Showcase
The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.
BACK TO NYC?
Gully Labs x Boomie

ABOUT GL X BOOMIE
A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.



PART I / ON-GROUND
Layout + VM



PART II / ROLLOUT
Visual Identity + Social

PART II.I / ROLLOUT
Retention Programming - Stories



PART II.II / ROLLOUT
Storytelling Carousel






PART I / VISUAL IDENTITY
Brand Showcase
ABOUT THE SHOWCASE
The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.
PART I / VISUAL IDENTITY
Brand Showcase
The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.




ENTERING NYC WITH A BANG`
Gully Labs x Fonty's
The Logo

ABOUT FONTY'S X GL
Stemming from Arjun (the founder)'s debut visit to the United States representing GL / we hosted a house party in the heart of East Village, NYC.
ABOUT THE LOGO
The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.


PART I / VISUAL IDENTITY
The Logo
The Goa 2032 Olympic logo draws inspiration from the stained glass windows that are woven into the region’s architectural heritage. Their fragmented light patterns mirror the Olympic values of diversity and unity. The final mark reflects energy, inclusivity, and the timeless spirit of the Games.


PART II / ROLLOUT
"Headlines" Carousel




BACK TO NYC?
Gully Labs x Boomie

ABOUT GL X BOOMIE
A pop-up at 21 Spring Street. Developed the concept, drew the floor plans, set the visual merchandising, designed the cart panels and ran the social rollout and giveaways.



PART I / ON-GROUND
Layout + VM



PART II / ROLLOUT
Visual Identity + Social

PART II.I / ROLLOUT
Retention Programming - Stories



PART II.II / ROLLOUT
Storytelling Carousel






PART I / VISUAL IDENTITY
Brand Showcase
ABOUT THE SHOWCASE
The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.
PART I / VISUAL IDENTITY
Brand Showcase
The visual identity extends across multiple touchpoints to build a cohesive Olympic experience including the official Olympic Poster & a custom typeface.
HOME / PROJECTS / GOA OLYMPICS
Goa Olympics 2032


