ABOUT
Developed a concept for a short-form advertisement: Nike's "Wraps," a line of laces custom-fit for the Nike Blazer silhouette.
ANIMATING
Division of work
The video was divided into three halves - beginning with a Blender render of the full sequence, followed by a frame by frame animation superimposed over the 3D sequence, and finally ending with a different frame by frame illustrative style, with an eventual attempt to show the versatility of the silhouette and how laces make a difference.
DEVELOPMENT
Creating a Brand
Division of work
The fact that we aimed to release conceptual laces by Nike required us to create a distinct identity that would translate onto their articles, essentially setting Nike Laces apart from regular old laces
The video was divided into three halves - beginning with a Blender render of the full sequence, followed by a frame by frame animation superimposed over the 3D sequence, and finally ending with a different frame by frame illustrative style, with an eventual attempt to show the versatility of the silhouette and how laces make a difference.
DEVELOPMENT
Frame by Frame
Creating a Brand
30 individual frames were illustrated by hand and manipulated via photoshop in an attempt to resemble some famous and some conceptual designs from the Nike Blazer family, showing versatality & style.
The fact that we aimed to release conceptual laces by Nike required us to create a distinct identity that would translate onto their articles, essentially setting Nike Laces apart from regular old laces
DEVELOPMENT
Frame by Frame
30 individual frames were illustrated by hand and manipulated via photoshop in an attempt to resemble some famous and some conceptual designs from the Nike Blazer family, showing versatality & style.
DEVELOPMENT
Creating a Brand
The fact that we aimed to release conceptual laces by Nike required us to create a distinct identity that would translate onto their articles, essentially setting Nike Laces apart from regular old laces
DEVELOPMENT
Frame by Frame
30 individual frames were illustrated by hand and manipulated via photoshop in an attempt to resemble some famous and some conceptual designs from the Nike Blazer family, showing versatality & style.
CONTEXT
Division of work
The video was divided into three halves - beginning with a Blender render of the full sequence, followed by a frame by frame animation superimposed over the 3D sequence, and finally ending with a different frame by frame illustrative style, with an eventual attempt to show the versatility of the silhouette and how laces make a difference.
ANIMATING
Division of work
The video was divided into three halves - beginning with a Blender render of the full sequence, followed by a frame by frame animation superimposed over the 3D sequence, and finally ending with a different frame by frame illustrative style, with an eventual attempt to show the versatility of the silhouette and how laces make a difference.
DEVELOPMENT
Creating a Brand
Division of work
The fact that we aimed to release conceptual laces by Nike required us to create a distinct identity that would translate onto their articles, essentially setting Nike Laces apart from regular old laces
The video was divided into three halves - beginning with a Blender render of the full sequence, followed by a frame by frame animation superimposed over the 3D sequence, and finally ending with a different frame by frame illustrative style, with an eventual attempt to show the versatility of the silhouette and how laces make a difference.
DEVELOPMENT
Frame by Frame
Creating a Brand
30 individual frames were illustrated by hand and manipulated via photoshop in an attempt to resemble some famous and some conceptual designs from the Nike Blazer family, showing versatality & style.
The fact that we aimed to release conceptual laces by Nike required us to create a distinct identity that would translate onto their articles, essentially setting Nike Laces apart from regular old laces
DEVELOPMENT
Frame by Frame
30 individual frames were illustrated by hand and manipulated via photoshop in an attempt to resemble some famous and some conceptual designs from the Nike Blazer family, showing versatality & style.
DEVELOPMENT
Creating a Brand
The fact that we aimed to release conceptual laces by Nike required us to create a distinct identity that would translate onto their articles, essentially setting Nike Laces apart from regular old laces
DEVELOPMENT
Frame by Frame
30 individual frames were illustrated by hand and manipulated via photoshop in an attempt to resemble some famous and some conceptual designs from the Nike Blazer family, showing versatality & style.
CONTEXT
Division of work
The video was divided into three halves - beginning with a Blender render of the full sequence, followed by a frame by frame animation superimposed over the 3D sequence, and finally ending with a different frame by frame illustrative style, with an eventual attempt to show the versatility of the silhouette and how laces make a difference.
HOME / PROJECTS / MUSAFIR
Nike Wraps
ABOUT
Developed a concept for a short-form advertisement: Nike's "Wraps," a line of laces custom-fit for the Nike Blazer silhouette.
PRITHVI / CHANDIOK
PRITHVI / CHANDIOK