PRITHVI / CHANDIOK
PRITHVI / CHANDIOK
PRITHVI /
CHANDIOK
PRITHVI /
CHANDIOK
ABOUT
Envisioned a restaurant where humans and aliens gather, sharing meals and moments in perfect harmony in the year 2049, at Chandni Chowk, New Delhi.
ABOUT
Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.
CONTEXT
About
About
INTERSPECIES HARMONY
The brief required us to unite Humans and Extraterrestrials through food & drinks in 2049, we did so by initially forming a narrative that included characters from distinct galaxies and newer forms of cyber-modified humans; merging their food & technologies
INTERSPECIES HARMONY
The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.
In 1977, we sent two probes into the dark.
Voyager 1 and Voyager 2. Instruments built for their time, and something else on board.
A message of hope, pressed into a record.
Greetings in 55 languages, sent out to whoever might find them. Hindi was one of them.
For 53 years, nobody answered.
The probe kept going. Past every planet, past the edge of the sun's reach.
Far away, a planet was running out of time.
Tulia, home to the Pyronites and Volvans, was falling into a black hole.
In 2030, someone wrote back.
They had found the record. They answered in our language.
They stayed. They studied. They got jobs.
Welcomed for their technology, the refugees learned to make a living the human way.
Two of them fell for our food.
The Chef and Vyomal opened a restaurant in the heart of Old Delhi. Old Mughal recipes, new ingredients from very far away.
Travel between two planets. Travel between two time periods.
The people of Musafir.
Refugees, a regular from Earth and one ghost. Flip through the cards to meet the people behind the kitchen and the tables.
The Chef
- Life system
- Pyronite
- Refugee
- Planet Tulia
Meet The Chef, the alien humanoid chef from the planet Tulia, married to Vyomal, infusing Chandni Chowk's culinary scene with interplanetary twists on traditional Mughlai delights.
VISUAL IDENTITY
Creating a Brand
Creating a Brand
A SYMBOLIC FUSION
We established that the identity needs to have an essence of both the location - Chandni Chowk and something that resonates with the Extraterrestrials that run the place.
INTERSPECIES HARMONY
The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.
VISUAL IDENTITY
The Logo
The Logo
CONTEXT
About
About
INTERSPECIES HARMONY
The brief required us to unite Humans and Extraterrestrials through food & drinks in 2049, we did so by initially forming a narrative that included characters from distinct galaxies and newer forms of cyber-modified humans; merging their food & technologies
INTERSPECIES HARMONY
The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.
In 1977, we sent two probes into the dark.
Voyager 1 and Voyager 2. Instruments built for their time, and something else on board.
A message of hope, pressed into a record.
Greetings in 55 languages, sent out to whoever might find them. Hindi was one of them.
For 53 years, nobody answered.
The probe kept going. Past every planet, past the edge of the sun's reach.
Far away, a planet was running out of time.
Tulia, home to the Pyronites and Volvans, was falling into a black hole.
In 2030, someone wrote back.
They had found the record. They answered in our language.
They stayed. They studied. They got jobs.
Welcomed for their technology, the refugees learned to make a living the human way.
Two of them fell for our food.
The Chef and Vyomal opened a restaurant in the heart of Old Delhi. Old Mughal recipes, new ingredients from very far away.
Travel between two planets. Travel between two time periods.
The people of Musafir.
Refugees, a regular from Earth and one ghost. Flip through the cards to meet the people behind the kitchen and the tables.
The Chef
- Life system
- Pyronite
- Refugee
- Planet Tulia
Meet The Chef, the alien humanoid chef from the planet Tulia, married to Vyomal, infusing Chandni Chowk's culinary scene with interplanetary twists on traditional Mughlai delights.
VISUAL IDENTITY
Creating a Brand
Creating a Brand
A SYMBOLIC FUSION
We established that the identity needs to have an essence of both the location - Chandni Chowk and something that resonates with the Extraterrestrials that run the place.
INTERSPECIES HARMONY
The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.
VISUAL IDENTITY
The Logo
The Logo
HOME / PROJECTS / MUSAFIR
Musafir
ABOUT
Envisioned a restaurant where humans and aliens gather, sharing meals and moments in perfect harmony in the year 2049, at Chandni Chowk, New Delhi.
CONTEXT
About
The brief required us to unite Humans and Extraterrestrials through food & drinks in 2049, we did so by initially forming a narrative that included characters from distinct galaxies and newer forms of cyber-modified humans; merging their food & technologies
VISUAL IDENTITY
Creating a Brand
We established that the identity needs to have an essence of both the location - Chandni Chowk and something that resonates with the Extraterrestrials that run the place.
VISUAL IDENTITY
The Logo
