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Musafir

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HOME / PROJECTS / MUSAFIR

Musafir

ABOUT

Envisioned a restaurant where humans and aliens gather, sharing meals and moments in perfect harmony in the year 2049, at Chandni Chowk, New Delhi.

SOFTWARES USED

DURATION

5 Days

ABOUT

Developed the complete brand identity for the XXXVI Edition of the Olympic Games held in the Indian state of Goa.

SOFTWARES USED

ABOUT

Envisioned a restaurant where humans and aliens gather, sharing meals and moments in perfect harmony in the year 2049, at Chandni Chowk, New Delhi.

DURATION

5 Days

CONTEXT

About

About

INTERSPECIES HARMONY

The brief required us to unite Humans and Extraterrestrials through food & drinks in 2049, we did so by initially forming a narrative that included characters from distinct galaxies and newer forms of cyber-modified humans; merging their food & technologies

INTERSPECIES HARMONY

The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.

VISUAL IDENTITY

Creating a Brand

Creating a Brand

A SYMBOLIC FUSION

We established that the identity needs to have an essence of both the location - Chandni Chowk and something that resonates with the Extraterrestrials that run the place.

INTERSPECIES HARMONY

The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.

VISUAL IDENTITY

The Logo

The Logo

CONTEXT

About

About

INTERSPECIES HARMONY

The brief required us to unite Humans and Extraterrestrials through food & drinks in 2049, we did so by initially forming a narrative that included characters from distinct galaxies and newer forms of cyber-modified humans; merging their food & technologies

INTERSPECIES HARMONY

The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.

VISUAL IDENTITY

Creating a Brand

Creating a Brand

A SYMBOLIC FUSION

We established that the identity needs to have an essence of both the location - Chandni Chowk and something that resonates with the Extraterrestrials that run the place.

INTERSPECIES HARMONY

The brief required us to unite Humans and Extraterrestrials through food in 2049, we did so by blending old Mughal-style curries with alien ingredients and techniques to craft bold, futuristic fusion delicacies.

VISUAL IDENTITY

The Logo

The Logo

HOME / PROJECTS / MUSAFIR

Musafir

BBRRAANNDD  IIDDEENNTTIITTYY
IILLLLUUSSTTRRAATTIIOONN
SSPPEECCUULLAATTIIVVEE  DDEESSIIGGNN

ABOUT

Envisioned a restaurant where humans and aliens gather, sharing meals and moments in perfect harmony in the year 2049, at Chandni Chowk, New Delhi.

SOFTWARES USED

DURATION

5 Days

CONTEXT

About

The brief required us to unite Humans and Extraterrestrials through food & drinks in 2049, we did so by initially forming a narrative that included characters from distinct galaxies and newer forms of cyber-modified humans; merging their food & technologies

VISUAL IDENTITY

Creating a Brand

We established that the identity needs to have an essence of both the location - Chandni Chowk and something that resonates with the Extraterrestrials that run the place.

VISUAL IDENTITY

The Logo